40th Anniversary of Mitsubishi Innovation | Mitsubishi Motors

MITSUBISHI MOTORS NORTH AMERICA IS CELEBRATING 40 YEARS OF INNOVATION

MITSUBISHI MOTORS NORTH AMERICA IS CELEBRATING 40 YEARS OF INNOVATION

2022 Mitsubishi Motors celebrating 40 years in America

As people evolve, so does technology to fit their needs. It's what's led Mitsubishi Motors to stand for innovative change for over 40 years in North America. Inspired to look beyond the obvious, we create technology that breaks new ground to keep us all moving forward, so you can be ready for the road ahead. Want to learn more about where we've been?

SEE OUR WHOLE HISTORY

A Brief History

  1. 1970

    Electric Vehicle Technology

    EV research and development begins, setting the stage for Mitsubishi Motors to be the first automaker to mass market an electric vehicle.

  2. 1976

    Silent Shaft Technology

    Mitsubishi Motors develops breakthrough Silent Shaft engine technology and licenses the patents to Porsche, Saab and Fiat.

  3. 1980

    Turbocharged Diesel

    Mitsubishi Motors engineers the world's first energy-saving Turbo Diesel engine with Silent Shaft Technology.

  4. 1987

    Keep the Suspense

    Mitsubishi creates the first vehicle to feature an Active Electronically Controlled Suspension (ECS) and receives Mitsubishi Motors' first Car of the Year award in Japan.

  5. 1990

    Traction Control System

    Mitsubishi Motors designs the world's first electronically-controlled Traction Control System, which would later become a legally required safety feature in many countries, including the United States.

  6. 1992

    Technology of the Year

    Japan Car Research and Journalist Conference names Mitsubishi Motors' INVEC System, which adapts to a person's driving habits, Adaptive Shift Control Technology of the Year.

  7. 1996

    GDI

    Mitsubishi Motors leads the development of environmentally friendly engineering by launching the world's first Gasoline Direct Injection (GDI) engine.

  8. 2005

    Outlander

    Mitsubishi launches the world's first compact SUV to offer an environmentally-friendly PHEZ V6 engine, reaffirming Mitsubishi Motors' dedication to pioneering green technology.

  9. 2009

    Innovation

    After more than 40 years of development and many awards, the production version of the 2010 Mitsubishi Innovative Electric Vehicle is launched to multiple markets worldwide.

  10. 2013

    Outlander PHEV

    Mitsubishi Motors releases the world's first Plug in Hybrid SUV, winning the RJC Technology of the Year Award and Car of the Year's Innovation Award in Japan.

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The Mitsubishi Lineup

2022 Mitsubishi Outlander PHEV crossover SUV in silver.

Outlander PHEV

Starting at $36,995 1

2022 Mitsubishi Outlander SUV in silver.

Outlander

Starting at $26,995 1

2022 Mitsubishi Eclipse Cross crossover in red.

Eclipse Cross

Starting at $23,695 1

2022 Mitsubishi Outlander Sport crossover in blue.

Outlander Sport

Starting at $21,795 *

2022 Mitsubishi Mirage G4 sedan in gray.

Mirage G4

Starting At $15,645 1

2022 Mitsubishi Mirage hatchback in yellow.

Mirage

Starting at $14,645 1

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* Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. While supplies last. Limited availability at participating dealers may require placing an order and could cause a delay in delivery. Retailer price, terms and vehicle availability may vary. See your local Mitsubishi retailer for details.

1 Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details.